News America Marketing and Toshiba Team Up

New York-based News America Marketing and Toshiba Global Commerce Solutions, Durham, North Carolina, are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home. Retailers and brands can benefit from the products developed with this alliance. News America Marketing aggregates more than 150 billion coupons per year by creating broad reach and omnichannel networks that enable brand marketers to plan and execute campaigns efficiently and intelligently. Toshiba, serving more than 80% of the U.S. multi-lane industry, is a trusted partner of the retail industry and understands the complexities of point of sale innovation. The two organizations plan to cultivate an ecosystem of innovation and cross-industry collaboration to change how marketers perceive, utilize and value the media channels and impressions they can activate within the physical store environment.