Nike and Levi's Partner On Men's Only Collection

To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands. The resulting, jointlydeveloped, men's-only Jordan Levi's Collection includes the Air Jordan Retro 1 style sneakers with a pair of exclusive, co-branded Levi's Original 501 jeans and a signature tee shirt featuring graphic artwork taken from both brands. All three pieces will be sold together as a set and will come enclosed in an innovative, co-branded package, specially designed for this occasion. The appropriately-named the 23/501 collection will arrive in stores starting in March 2008. Doug Sweeny, director of Brand Marketing for Levi's Jeanswear says: "Both brands share a kinship given the role each play within their respective categories. That is what brought these brands together."