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Research

The Omnichannel Imperative

9/29/2014
The New Omnichannel Mandate - Adaptive Consumer Engagement and Commerce

Strategic alliances between the CIO and CMO more crucial than ever. So, CGT offers a sneak peek inside its exclusive CIO/CMO Share Group, featuring an interview that discusses the challenges and opportunities that lay ahead for forward-thinking Marketing and IT executives, starting with one trend that seems to pop up in every conversation: Omnichannel.
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