Online CPG Purchase Intent Grows Globally

Global consumers’ intent to buy food and beverages online increased 44 percent in two years, according to a new study from Nielsen, which finds more than one-quarter (26 percent) of global respondents reporting that they planned to purchase food and beverages via a device with Internet access in the next three to six months. Additionally, 61 percent of global respondents said they used the Internet for grocery shopping research.

 

John Burbank, president of Strategic Initiatives for Nielsen reveals that while non-consumer packaged goods (CPG) products such as clothing, books and consumer electronics report the highest penetration for digital shopping intentions, online influence for CPG products is clearly growing.

 

Nielsen’s survey finds that 61 percent of global respondents indicated using the Internet for grocery shopping research in the past month, such as checking prices or reading a consumer review. Forty-five percent used the Internet to get information about a grocery product, 43 percent searched for deals, 33 percent read a grocery retailer’s promotional circular/flyer, 33 percent looked for coupons, 26 percent browsed a manufacturer website, 18 percent provided feedback through social media and 11 percent used a digital shopping list.

 

According to Nielsen’s survey, one-third of global respondents indicated using the Internet daily to conduct research (37 percent), provide feedback via social media (33 percent), look for deals (31 percent) and search for product information (31 percent).