Oracle to Buy ATG for $1 Billion

Oracle Corp. plans to purchase Art Technology Group (ATG), an e-commerce software and applications vendor, for approximately $1 billion. The cash merger, which is expected to close in early 2011 subject to stockholder and regulatory approvals, will create a potent combination of CRM and cross-channel commerce.

 

"More than 1,000 global enterprises rely on ATG's solutions to help increase the value of their online customer interactions," says Bob Burke, president and CEO of ATG. "This combination will enhance the ability to bring all their commerce activities together -- creating a more consistent and relevant experience for their customers across all interaction channels, including online, in stores, via mobile devices and with call centers."

 

ATG's eCommerce software platform is highly complementary to Oracle's CRM, ERP, Retail and Supply Chain applications as well as its middleware and business intelligence technologies.

 

"The addition of ATG, which brings market-leading products used by some of the largest and most well-known retailers and brands, furthers Oracle's strategy of delivering industry-specific enterprise applications," says Bob Weiler, executive vice president, Oracle Global Business Units. "This acquisition builds upon our dedication to offer the most complete and integrated suite of best-of-breed software applications and technologies required to power the most demanding companies in the world in every industry."