Oracle Unveils New Tool for Insight-Driven Retailing

Oracle Retail Release 13 helps retailers transform customer-shopping experiences by providing embedded retail intelligence that enables merchants to make better decisions from the supply chain to the stores. For example, the supply chain management capability in Oracle Retail Release 13 links the supply chain from supplier to consumer to help merchants more effectively utilize their capital to provide the right products in the right stores to satisfy consumers, while avoiding unnecessary inventory purchases.

The solution provides an industry standards-based platform that enables retailers to leverage existing IT investments and accelerate business performance with agility, flexibility and cost effectiveness. This helps retailers create short-term value, while pursuing long-term growth and renewal. Since information is key to helping retailers make insight-driven decisions about localized merchandising, optimized assortment plans, store layouts and pricing, it helps deliver measurable returns across the entire retail enterprise including stores, merchandising operations, merchandising planning and optimization and supply chain management.