Panasonic Selects E-Commerce Initiative
Panasonic Europe Ltd. selects the Demandware eCommerce Platform, from Demandware Inc., to power its online commerce business. Panasonic Europe will consolidate all of its European e-commerce operations on the Demandware Platform, beginning with the development of three new sites which are currently live, including shop.pansonic.de, shop.panasonic.be and shop.panasonic.co.uk, and additional sites to follow.
"With Demandware, we have a powerful e-commerce solution that allows us to reach new markets quickly, while significantly reducing our implementation costs. We're confident that Demandware is the right partner to help us execute our European ecommerce strategy," says André Gallé, head of e-commerce, Panasonic Marketing Europe GmbH.
Panasonic is a worldwide manufacturer of electronic products which are marketed and distributed on a global scale. Demandware is expected to provide a flexible, scalable e-commerce platform that allows Panasonic in Europe to build many sites quickly from a common architecture, with the ability to continually deliver innovative country-specific consumer experiences.
"With Demandware, we have a powerful e-commerce solution that allows us to reach new markets quickly, while significantly reducing our implementation costs. We're confident that Demandware is the right partner to help us execute our European ecommerce strategy," says André Gallé, head of e-commerce, Panasonic Marketing Europe GmbH.
Panasonic is a worldwide manufacturer of electronic products which are marketed and distributed on a global scale. Demandware is expected to provide a flexible, scalable e-commerce platform that allows Panasonic in Europe to build many sites quickly from a common architecture, with the ability to continually deliver innovative country-specific consumer experiences.