Patagonia Hires New VP of Global E-Commerce

Patagonia, Inc., a designer and distributor of technical outdoor clothing, announces the strategic addition of Dmitri Siegel as the company's new vice president of global e-commerce, effective Sept. 12, 2011.

 

As vice president of e-commerce, Siegel will provide strategic vision, leadership, and operational expertise in directing Patagonia's e-commerce strategies both domestically and abroad. In addition, Siegel will be a key partner to International Teams to develop emerging markets, as well as Product and Marketing to provide a seamless user experience, drive traffic and create lifetime value for Patagonia's growing customer base across all of Patagonia's digital platforms.

 

Siegel brings a wealth of e-commerce experience to Patagonia, most recently as Urban Outfitters' executive director of marketing. As such, Siegel was responsible for the e-commerce, marketing, and creative areas, as well as full P&L responsibility for their $175M global direct business (online and catalog). In this role, Siegel set the strategic direction for marketing and e-commerce, in addition to having launched numerous innovative marketing programs such as the Urban Outfitters mobile site, iPhone application and various other social media applications.

 

Prior to Urban Outfitters, Siegel served as art director and designer for the Sundance Channel, Bravo and several graphic design agencies.