Pepsi Maximizes Marketing ROI

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments. Using Avista DSS' on-demand analytic tools, the refreshment beverage unit of PepsiCo Inc. in the United States and Canada will support scenario planning, optimization, forecasting, portfolio allocation, continuous tracking and diagnosis of marketing performance. Expected benefits include the ability to maximize the return on marketing investment, deliver accurate forecasts, respond quickly to market changes and improve the alignment among marketing, sales and finance.