PepsiCo Americas Beverages Realigns Marketing Leadership
PepsiCo Americas Beverages (PAB) announces a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo, is named PAB CMO and president-joint ventures. She succeeds Dave Burwick, chief marketing officer for PAB's North America Beverages Division, who confirmed his decision to leave the company. Beraud will report to PAB CEO Massimo d'Amore.
Beraud will be responsible for PAB's marketing efforts in both North America and Latin America, as well as PepsiCo's beverage joint ventures in North America, including its category-leading partnerships with Unilever in ready-to-drink teas and Starbucks in coffee. Along with this move, Sarah Robb-O'Hagan, chief marketing officer for Gatorade, will report to PAB CEO d'Amore.
Beraud joined PepsiCo in December 2008. She had spent the previous 13 years at Limited Brands, most recently as chief marketing officer of Victoria's Secret. Prior to Limited Brands, Beraud worked in licensed products, advertising, and management and consulting. She also spent five years early in her career in brand management at Procter & Gamble.
Beraud will be responsible for PAB's marketing efforts in both North America and Latin America, as well as PepsiCo's beverage joint ventures in North America, including its category-leading partnerships with Unilever in ready-to-drink teas and Starbucks in coffee. Along with this move, Sarah Robb-O'Hagan, chief marketing officer for Gatorade, will report to PAB CEO d'Amore.
Beraud joined PepsiCo in December 2008. She had spent the previous 13 years at Limited Brands, most recently as chief marketing officer of Victoria's Secret. Prior to Limited Brands, Beraud worked in licensed products, advertising, and management and consulting. She also spent five years early in her career in brand management at Procter & Gamble.