PepsiCo Builds Through Its Products
Wonder why that can of Pepsi you're holding feels so familiar? It could be because it's been in your hand before. In another attempt at being "green," the Pepsi-Cola Company releases a new campaign called "Have we met before?" With at least 40 percent of the average aluminum can made from recycled material, Pepsi is telling the story of how used cans gain new life through recycling. The recycling facts and messages, which are provided by the National Recycling Coalition, will be featured on approximately 500 million Pepsi cans and 250 million Diet Pepsi cans nationwide each month. That's a total of seven billion cans by the end of the year.
"Recycling is a small step everyone can take that will make a real difference for our planet," says Kate Krebs, executive director of the National Recycling Coalition. "Our research tells us that most people recycle, when they remember. That's why reminding people about the positive impact of simply recycling an aluminum can is so powerful. A campaign like the one Pepsi is running will undoubtedly have a positive impact by reminding Americans to recycle and raising awareness of what effect recycling has on this great big beautiful planet we live on."
PepsiCo's Tropicana and Habitat for Humanity International, teams up to celebrate their three-year partnership and the launch of Tropicana Coastal Groves Lemonade that is raising awareness of Habitat's Gulf Coast work on its package. The companies celebrated their partnership and their first completed home build on Monday, April 14, 2008. Tampa Bay Buccaneers linebacker Derrick Brooks was also on-hand to assist in the celebration by planting a lemon tree at the home. As part of the commitment to assist in the construction of eight homes over the next three years, Tropicana launches a line of premium lemonades that feature on-package information about Habitat for Humanity's mission and Tropicana's commitment to support their efforts to help rebuild the