PepsiCo Gains Access to Shopper Insights

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages. "Our success is highly dependent upon PepsiCo delivering increased value to consumers through innovation and our strong desire to meet their ever changing needs at every point of contact with our brands," says PepsiCo Vice President of Retail Insights Dave Newman. "ACNielsen's proven development capabilities, and their investment in the expansion of their Homescan consumer panel will enable us to obtain a clearer and broader vision into the consumer's needs and thus deliver on this mission better than ever before." The agreement forges collaboration between ACNielsen and PepsiCo R&D functions, drawing on the creative and analytic capacity of each to drive shopper insight capabilities utilizing ACNielsen's consumer panel and product-coding assets. This next step for PepsiCo involves focusing more research investment against a closer, more in-depth view of consumer shopping behavior in order to drive actionable insights and improved ROI for them and its customers.