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Perdue Helps ShopRite Hawk Healthier Chicken

5/2/2017
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Originally published by Path to Purchase Institute

The No Antibiotics Ever rotisserie chicken rolled out in March to all ShopRite stores in packaging co-branded with the ShopRite Kitchen and Perdue logos. The pre-cooked chickens come in "oven roasted" and "barbecue" flavors, are raised cage free without steroids or hormones, and are fed no animal byproducts, according to the retailer.

ShopRite Facebook Post

In-store stanchion signs positioned near the product, features in March weekly circulars and multiple Facebook updates have spotlighted the new item with a "rotisserie-style chicken raised cage free" message.

ShopRite has also been showcasing a promotional video on its YouTube channel that stars Perdue chairman (and regular spokesperson) Jim Perdue. "Shoppers today are concerned with how their food is raised. No Antibiotics Ever [chicken] addresses that concern," Perdue boasts in the video.

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