Pernod Ricard Launches First Corporate Social Network
Pernod Ricard worked with salesforce.com to create its first corporate social network, Pernod Ricard Chatter. Described by Forbes magazine as one of the world’s most innovative companies of 2012, Pernod Ricard’s partnership with salesforce.com to establish an innovative, unique corporate network was a natural next step.
“Share a new idea every day” is the catch phrase for Pernod Ricard Chatter, designed as a global catalyst for generating ideas. Innovation, one of the Group’s main strategic thrusts, stands at the heart of this project. Open and continuous dialogue, real-time data-sharing, mobile multi-source collaboration and instant messaging are all drivers for this enterprise social network.
Pernod Ricard Chatter also represents a fantastic melting-pot to enrich the Group’s corporate culture, whose fundamental values of conviviality and entrepreneurial spirit already reflect the ethos behind the new tool. With an interface based on the larger social networks for the general public, its adoption by Group staff was both instantaneous and natural. From the initial decision through to test phase, the brand-new network took less than six months to build. Pernod Ricard Chatter brings together the Group’s 18,800 personnel in a single, cloud-based platform, a domain in which salesforce.com is the world leader.
According to Alexandre Ricard, deputy chief executive officer of Pernod Ricard, “Pernod Ricard’s business model is based on the twin pillars of decentralisation, which gives all our subsidiary companies substantial entrepreneurial independence, and conviviality, which means sharing between everyone including the continuous exchange of ideas. Pernod Ricard Chatter was the tool we needed to turn these two aspects into an instant, daily reality for 18,800 colleagues.”
“Share a new idea every day” is the catch phrase for Pernod Ricard Chatter, designed as a global catalyst for generating ideas. Innovation, one of the Group’s main strategic thrusts, stands at the heart of this project. Open and continuous dialogue, real-time data-sharing, mobile multi-source collaboration and instant messaging are all drivers for this enterprise social network.
Pernod Ricard Chatter also represents a fantastic melting-pot to enrich the Group’s corporate culture, whose fundamental values of conviviality and entrepreneurial spirit already reflect the ethos behind the new tool. With an interface based on the larger social networks for the general public, its adoption by Group staff was both instantaneous and natural. From the initial decision through to test phase, the brand-new network took less than six months to build. Pernod Ricard Chatter brings together the Group’s 18,800 personnel in a single, cloud-based platform, a domain in which salesforce.com is the world leader.
According to Alexandre Ricard, deputy chief executive officer of Pernod Ricard, “Pernod Ricard’s business model is based on the twin pillars of decentralisation, which gives all our subsidiary companies substantial entrepreneurial independence, and conviviality, which means sharing between everyone including the continuous exchange of ideas. Pernod Ricard Chatter was the tool we needed to turn these two aspects into an instant, daily reality for 18,800 colleagues.”