Petco Joins CPG Industry Information Sharing Model

According to a blog posted on Friday, Nov. 11, 2011, on the SymphonyIRI web site, it was announced that Petco is collaborating with SymphonyIRI to share CPG market information that is expected to help both organizations obtain deeper level insights into the marketplace and with Petco shoppers.

 

This means that Petco is now the first pet specialty retailer to provide SymphonyIRI with census-level data from all of their stores, further enhancing an existing market information model that already covers the majority of food, drug, mass (excluding Walmart), convenience and dollar retailers. Additionally, unique to this collaboration, Petco will also leverage SymphonyIRI’s RetailAdvantage solution and have access to POS data to help its associates gain a better understanding of its shoppers.