P&G Chooses i2 for Global Logistics

Differentiation in the services a consumer goods company provides is critical in a time when brand loyalty is fleeting. This week, The Procter & Gamble Company (P&G) announced a partnership with i2 Technologies Inc. to support the physical distribution of its North American operations. Utilizing the i2 FreightMatrix transportation solution, P&G is working to drive efficiency across its finished product logistics through improved carrier selection, event management and dashboard reporting.