P&G European Brand Boss Talks Diversity
Diversity is a big issue in marketing. According to a recent survey by Marketing Week, 26 percent of marketers report there are no people from ethnic minorities in their team, while 27 percent said there were no lesbian, gay, bisexual or transgender people and 51 percent that their departments lacked people with physical or mental disabilities.
Yet Procter & Gamble’s European brand boss Sophie Blum insists diversity is a “game changer” and key to her own company’s business success.
Speaking specifically about gender diversity after her talk at the Dmexco ad tech conference in Germany recently, she cites figures showing that P&G recruits a 50/50 gender balance, while 45 percent of its managers are female and women make up 40 percent of its board, according to Marketing Week.
She suggests diversity is not something new and that it has required a “long-lasting investment in culture” to achieve.
“Diversity is a measure, inclusion is a skill. The skill requires culture and it’s a topic for everyone. It is about creating this balance,” she told Marketing Week.
“Leveraging diversity on background, gender, ethnicity is a recipe for happiness and unleashing the potential of the personal and professional life. Since I joined P&G, [diversity] was very anchored in the business strategy and it is proven that diversity delivers better results.”
Read about her thoughts on marketing’s diversity problem and more in the full article here.
Yet Procter & Gamble’s European brand boss Sophie Blum insists diversity is a “game changer” and key to her own company’s business success.
Speaking specifically about gender diversity after her talk at the Dmexco ad tech conference in Germany recently, she cites figures showing that P&G recruits a 50/50 gender balance, while 45 percent of its managers are female and women make up 40 percent of its board, according to Marketing Week.
She suggests diversity is not something new and that it has required a “long-lasting investment in culture” to achieve.
“Diversity is a measure, inclusion is a skill. The skill requires culture and it’s a topic for everyone. It is about creating this balance,” she told Marketing Week.
“Leveraging diversity on background, gender, ethnicity is a recipe for happiness and unleashing the potential of the personal and professional life. Since I joined P&G, [diversity] was very anchored in the business strategy and it is proven that diversity delivers better results.”
Read about her thoughts on marketing’s diversity problem and more in the full article here.