P&G Partners to Launch E-Commerce Learning Lab
The Procter & Gamble Company and e-commerce services company PFSweb Inc. will begin piloting an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the United States. The eStore is planned to launch this spring, following a pilot of the site with 5,000 consumers that will begin in the coming weeks.
"We are very excited about the eStore's potential to reach more consumers and create new online experiences and innovations that build our brands online," says Kirk Perry, P&G's vice president, North America. "Ultimately, our goal in working with an experienced e-commerce business like PFSweb is to test concepts and programs that can be reapplied with all of our online retail partners in ways that exponentially grow consumer affinity for our brands and mutually increase sales for P&G and our retailer partners."
P&G initiated the eStore concept and has been working its ideas for test concepts and programs with PFSweb. Product pricing, promotion, shelving and distribution will be at the sole discretion of PFSweb. P&G will work closely with PFSweb to identify new concepts, programs and marketing efforts to test via the eStore.
"We are very excited about the eStore's potential to reach more consumers and create new online experiences and innovations that build our brands online," says Kirk Perry, P&G's vice president, North America. "Ultimately, our goal in working with an experienced e-commerce business like PFSweb is to test concepts and programs that can be reapplied with all of our online retail partners in ways that exponentially grow consumer affinity for our brands and mutually increase sales for P&G and our retailer partners."
P&G initiated the eStore concept and has been working its ideas for test concepts and programs with PFSweb. Product pricing, promotion, shelving and distribution will be at the sole discretion of PFSweb. P&G will work closely with PFSweb to identify new concepts, programs and marketing efforts to test via the eStore.