P&G Taps Accenture for Innovative Web Technology

The Procter & Gamble Company (P&G) is teaming with Accenture to transform P&G's global Web technology infrastructure and on-line digital capability. Under the multi-year agreement, Accenture will become P&G primary Web technology infrastructure and services provider.

 

At the same time, P&G will become the anchor client of Accenture Interactive, a new business that Accenture has established to help companies develop digital marketing capabilities and optimize online/offline investments. Accenture Interactive will bring together advanced technology platforms with consulting, analytics, Web development and digital managed services capabilities in an integrated model.

 

Accenture Interactive and P&G teamed to create the Accenture Intelligent Digital Platform, a solution that combines technology and analytics to transform the consumer online experience. By analyzing customer behavior and consumer preferences, the solution is able to bring the most relevant content and information together to create an optimal online experience. Accenture Intelligent Digital Platform is the first and core offering of Accenture Interactive.

 

"Digital is becoming an increasingly critical component in reaching consumers," says Marta Foster, vice president of Business Building Solutions at P&G. "We see digital as an opportunity for our brands to engage with consumers in new ways. Accenture's technology and services will allow us to build deeper connections and will also offer efficiencies that will free brands up to do what they do best."