Pharmavite Transforms Retailer Data into Insights

Pharmavite, LLC, the manufacturer and marketer of Nature Made vitamins, minerals, herbs and other supplements and SOYJOY nutrition bars, selects Retail Solutions Inc.’s Retail Execution Management platform to transform retailer data into actionable insights & alerts.

 

“Retail Solutions provides automated, real time reporting, alerts & analytical tools to drive greater understanding of the business across our organization,” says Dave Larson, Divisional vice president, Pharmavite. “We also believe it will help field sales be more productive and focus on value creation and growth for our customer rather than hours spent acquiring and mining data in spreadsheets.”

 

Pharmavite will leverage several components of the Retail Solutions’ suite, including:

 •Retail Intelligence, to navigate downstream data down to the store-item-day in a use case-centric, intuitive business intelligence platform

 •Promotion Analytics, to better control the end-to-end promotion planning, design, execution optimization and post-mortem analysis process

 •Category Analytics, to enable category advisors to analyze full category data at the lowest level of granularity