Phygital Retail and New-Age IT Services

Growing consumer expectations for omnichannel services, personalized content, constant connections, instant responses and well-informed store associates are requiring retailers to adopt new age technologies to further enrich the customer value chain. Retailers are investing more in both physical stores and digital channels to drive superior customer engagement. New technologies are drastically changing the way retail business will be carried out in the coming years. 

This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.