Playboy Launches ShoptheBunny.com

Playboy selects Demandware for its e-commerce Web sites. The company is using the Demandware platform to run its new ShoptheBunny.com site, and to relaunch its PlayboyStore.com site. Both sites were created in less than six months. The Demandware platform features an AJAX shopping cart and options for checkout incentives and offers. The new site, ShoptheBunny.com, is targeted towards women and sells women's fashions, intimate apparel, accessories and beauty products, as well as men's apparel and lounge wear.