Playtex Adds Hawaiian Tropic To Skin Care Line

Playtex Products Inc. recently acquired the stock of Tiki Hut Holding Company Inc., the owner of Hawaiian Tropic sun care. The purchase price for the stock, and repayment of all outstanding debt at the closing, was $83 million, plus a seasonal working capital adjustment. "Hawaiian Tropic is an important addition to our skin care brand portfolio," says Neil P. DeFeo, chairman, president and CEO of Playtex. "It increases the size of our skin care segment -- which has been growing by double digits -- to more than $340 million in annual sales. Further, this acquisition is in line with our acquisition strategy of acquiring products in our core categories that enable us to grow internationally." Hawaiian Tropic sells its products globally to more than 700 customers through multiple distribution channels including mass, drug and food. Playtex Products Inc. is a manufacturer and distributor of a diversified portfolio of feminine care, skin care and infant care products, including Playtex tampons, Playtex infant feeding products, Diaper Genie, Banana Boat, Wet Ones and Playtex gloves.