Post Hones Latino Market Direction
Post Consumer Brands recently named LatinWorks its new Hispanic Marketing Agency of Record for its Hispanic-investment brands.
LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats and Post PEBBLES brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.
The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.
LatinWorks will work with Post's internal brand management and integrated marketing communications teams for Honey Bunches of Oats and PEBBLES, as well as the existing external agency partners for each brand.
LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats and Post PEBBLES brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.
The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.
LatinWorks will work with Post's internal brand management and integrated marketing communications teams for Honey Bunches of Oats and PEBBLES, as well as the existing external agency partners for each brand.