Price Optimization

Modern CPG Merchandising Takes Data, AI, and Meeting the Moment
While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.
Conquering RGM Complexity With a Unified, AI-Driven Data Approach
Tim Schneider, head of sales engineering at Buynomics, shares his insights on how CPG companies can benefit from this shift, offering a deeper understanding of the challenges and opportunities that come with unifying pricing, promotions, trade spend, and assortment strategies.
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How to Establish an Optimized, Unified RGM Strategy

Brands can no longer afford to ignore fragmented RGM processes. Learn how they can more effectively leverage all the data at their disposal.
Diageo Tariff Strategy Includes Pricing and Inventory Adaptability

For a company like Diageo that relies heavily on cross-border sourcing and production practices, the potential impact of tariffs on partnering countries poses considerable volatility.
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Unlocking Value Through AI-Powered Revenue Growth Management in CPG

Traditional RGM approaches have limitations in today's dynamic marketplace. Learn how companies can optimize efforts to shift from reactive pricing to proactive strategies.
Dynamic Pricing Risks Eroding Consumer Trust: Gartner

A survey of 303 U.S. consumers conducted in October found that 68% reported that dynamic pricing made them feel like they were taken advantage of. Learn more.
5 Consumer Goods Companies Harnessing Next-Gen RGM

Here’s a close look at five CPGs successfully harnessing RGM to stay ahead of the curve and hit a bullseye (almost) every time.
From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.
Retailers Resistant to Taking Pricing Risks, Optimization Needed: Report

Retailers are resistant to taking risks that involve their pricing because it can hurt both sales and brand perception, but optimizing strategies can make it easier to quickly respond to changes in shopper behavior and market changes.

Modern CPG Merchandising Takes Data, AI, and Meeting the Moment

Conquering RGM Complexity With a Unified, AI-Driven Data Approach

How to Establish an Optimized, Unified RGM Strategy

Diageo Tariff Strategy Includes Pricing and Inventory Adaptability

Unlocking Value Through AI-Powered Revenue Growth Management in CPG

Dynamic Pricing Risks Eroding Consumer Trust: Gartner

5 Consumer Goods Companies Harnessing Next-Gen RGM

From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

Retailers Resistant to Taking Pricing Risks, Optimization Needed: Report