Price Optimization

While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.

Brands can no longer afford to ignore fragmented RGM processes. Learn how they can more effectively leverage all the data at their disposal.