Procter & Gamble Sheds Zest Brand

Brynwood Partners VI L.P. announces that its newly-formed portfolio company, High Ridge Brands Co., has acquired the Zest brand from The Procter & Gamble Company. High Ridge Brands purchased the rights to the Zest brand in the United States, Canada and the Caribbean markets. The company will be based in Stamford, Conn. and Brynwood VI has majority ownership of the company.

 

"We are delighted to announce the acquisition of the Zest brand," says Dario Margve, non-executive chairman, High Ridge Brands and managing partner, Brynwood VI. "We believe that this will be a great new platform investment for our firm and look forward to not only bringing renewed attention and energy to the great Zest brand but to also adding complementary brands to the company in the future."

 

Zest is an iconic brand that was launched in 1952 by Procter & Gamble and is well known for its bar soap and body wash products. The Zest brand is a household name and is recognized for its unique fragrances, great lather and its famous "Zestfully Clean" advertising campaign. Zest's products are widely distributed in the acquired markets and remain very popular among consumers.