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PUMA Rolls Out Merchandising Solution in Europe

PUMA AG deploys the Vision Merchandising solution from Jesta I.S. to manage all purchasing and inventory for all PUMA stores within the European Economic Area (EEA). PUMA is also leveraging Vision Merchandising to manage inventory across its various sales channels including full price stores, outlet stores and a Web store.

"Jesta I.S. has proven to PUMA that they understand our business, and has delivered the solutions that meet our needs. We have been privileged to work with a solid group from their Professional Services team. Part of the immediate benefit is that Jesta I.S. works alongside the client, doing the implementations themselves and no third party vendors or implementers are needed. This makes both our deployment and the Jesta I.S. methodology effective," states Michael Specht, Global for PUMA AG

PUMA AG is rolling out Vision Merchandising in phases starting in Europe with North America already slated for deployment. Vision Merchandising replaces PUMA AG's current system. With Vision Merchandising, users can perform replenishment and price changes. These tasks can now be automated and PUMA buyers, allocators and controllers amongst others can access accurate business data, and drill-down to pertinent information.
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