PureRed Adds Rachael Boone as Chief Strategy Officer

Complementing its existing executive team, PureRed has added the role of chief strategy officer and named customer insights leader Rachael Boone to the role.

Boone will collaborate with clients and the PureRed team to build strategic roadmaps for future success through better understanding consumers.

Boone possesses a comprehensive level of leadership experience in strategic marketing, sales and general management. She has successfully engineered growth and turnaround initiatives across consumer, retail, B2B and healthcare businesses.

“[Boone's] foundational philosophy is grounded in the quest for complete customer understanding,” PureRed CEO George Russell said in a media release. “She is passionate about uncovering unmet consumer needs and developing activation strategies that deliver on consumer expectations.”

Boone's experience spans several industries over two decades beginning with management roles at Procter & Gamble and Johnson & Johnson. Her experience on both the client and consulting sides of business include roles as chief marketing officer, NRC Health; vice president of shopper marketing, Conagra; and strategic marketing and executive partner at RNB Consulting, among others. 

Boone is a graduate of Harvard University. She will be based in the company’s Atlanta office.

PureRed was named to Shopper Marketing magazine's "Who's Who in Shopper Marketing Agencies 2018" report.