PwC Launches Digital Services Business
PwC announces the formation of its Digital Services business, with over 2,000 digital consulting professionals around the world committed to helping clients compete and thrive in an increasingly digital world. Many organizations are overwhelmed by today's pace of change and are seeking a strategic advisor with a deep understanding of digital business to help them create and sustain competitive advantage. Through its Digital Services, PwC is now providing clients with a new kind of digital consulting, which will help companies engage with their customers, suppliers, stakeholders and employees, and keep their products, services and business model both exciting and relevant.
The team has been built around recent strategic acquisitions; notably, Strategy& (formerly Booz & Company), Diamond Management & Technology Consultants, PRTM, Logan Tod & Co., Ant's Eye View, BGT Partners, Intuity, and Stamford Interactive. Strategy&'s digital capabilities (formerly Booz Digital) were ranked as a leading provider of digital strategy in the 2013 Kennedy Vanguard report, Digital Strategy Consulting.
PwC has a track record in this area, having helped clients reimagine their business across a range of industries, including:
-Developing and executing the strategy, prototyping and launch of a consumer-shopper 'health and wellness' experience for a pharmacy retailer;
-Creating a multichannel digital strategy that increased bookings by 33% for a major cruise line and resulted in over US$90 million in revenue in one week; and
-Repositioning an iconic manufacturer as a lifestyle brand by driving deeper engagement with key market segments through a re-launch of web, mobile, and social assets, as well as digitized products.
The team has been built around recent strategic acquisitions; notably, Strategy& (formerly Booz & Company), Diamond Management & Technology Consultants, PRTM, Logan Tod & Co., Ant's Eye View, BGT Partners, Intuity, and Stamford Interactive. Strategy&'s digital capabilities (formerly Booz Digital) were ranked as a leading provider of digital strategy in the 2013 Kennedy Vanguard report, Digital Strategy Consulting.
PwC has a track record in this area, having helped clients reimagine their business across a range of industries, including:
-Developing and executing the strategy, prototyping and launch of a consumer-shopper 'health and wellness' experience for a pharmacy retailer;
-Creating a multichannel digital strategy that increased bookings by 33% for a major cruise line and resulted in over US$90 million in revenue in one week; and
-Repositioning an iconic manufacturer as a lifestyle brand by driving deeper engagement with key market segments through a re-launch of web, mobile, and social assets, as well as digitized products.