Quiksilver Europe Changes Online Experience
Quiksilver Europe deploys Limelight Networks Inc.’s Web site acceleration services to maximize Web site performance and enhance the online experience for its customers.
“Quiksilver is a very visual brand that employs a lot of media,” notes Thierry Bugeat, head developer, Quiksilver Europe. “Our challenge was to provide this content quickly and consistently to customers worldwide. Thanks to Limelight’s strong delivery infrastructure, we are delivering numerous high-quality videos to this large audience without any stuttering or interruption.”
Quiksilver Europe, outdoor sports lifestyle company, sells clothing and accessories oriented towards surfing, skateboarding, and snowboarding. Prior to employing Limelight’s services, the company hosted all of its Web content in-house. As the retailer added more images and videos online, the company’s in-house resources became strained and Web site performance suffered. To help better balance this richer experience with site performance, the Quiksilver Web team turned to Limelight’s Web site acceleration tools. Limelight now delivers between 80 percent to 95 percent of the retailer’s site content.