QVC Buys Zulily for $2.4 Billion
Liberty Interactive Corp, the parent company of QVC, has agreed to acquire Seattle-based Zulily, an e-commerce site that targets moms and their children, for about $2.4 billion. The purchase will allow QVC to leverage Zulily’s advanced real-time data to customize offerings for millions of customer touch points every day and reach a new generation of women.