Recapturing Market Share From Small and Mid-Sized Brands

The recent explosion of small, niche brands has created a significant threat to the CPG market, but there are opportunities for large CPG companies to address changing consumer preferences and recapture market share. This white paper explores the root causes and impacts of today’s small brand explosion and answers two important questions: how are small brands taking advantage of the changing CPG landscape and how can large CPG companies avoid being “nibbled to death”.

Download this complimentary white paper to learn how large CPG companies can address rapidly-changing consumer preferences by nurturing growth brands and increasing agility to outcompete challengers.