Reckitt Benckiser Boosts In-Store Data Collection

Reckitt Benckiser selects Gigwalk for its in-store data collection and help with in-store retail execution. Reckitt Benckiser joins a client list that includes Microsoft, TomTom, eBay, Mercedes-Benz, and more.

 

“Our Gigwalk project was a success. With Gigwalk, we were able to find 500 people to conduct shopper interviews across the US in two weeks. We used this data to understand the drivers behind product sales,” says Litthya Baez, consumer and market insights leader at Reckitt Benckiser. “They’re taking a technology-first approach which has allowed us to easily reach out to thousands of people in the field at our schedule, and the new features will make this even easier."

 

Gigwalk also announces the release of its new platform that is designed to help businesses scale their field operations. The new features include a fully redesigned dashboard giving businesses a visual overview of their Gigs, sharing features so customers can onboard their entire team to collaborate on Gigs, and search/filter tools so that customers can more quickly post and manage more Gigs.