Reckitt Benckiser Streamlines Innovation Process

In an effort to provide an enterprise-wide platform for new product development, Reckitt Benckiser, a household cleaning products manufacturer, implements Sopheon's Accolade process and portfolio management system. The company began using the solution a little more than a year ago in an initial deployment that spans 40 countries and involves approximately 600 users in marketing, research and development, manufacturing, finance and executive management. New product launches within the past 36 months account for almost 40 percent of Reckitt Benckiser's total net revenues. Deployment of the software is an element of a larger strategy aimed at supporting the creation of new-to-the-world consumer products and minimizing the time required to bring those products to market.

The collaborative, Web-based environment produced by the Accolade system allows cross-functional teams that drive the company's innovation processes to work more efficiently and reduce the amount of time spent on administrative tasks.