Retail Execution

A quick search of the term “retail execution” returned 41 million results, which may be indicative of the growing interest in this important function. Particularly in the consumer goods (CG) industry, retail execution initiatives have grown substantially in scope and can include not only sales productivity and promotion compliance tools as in the past, but also optimized orders, routes and even integration into digital marketing activities. So which retail execution capabilities are considered most critical? This month, CGT partners with Visicom to explore existing retail execution functionality and understand how the industry is approaching supporting technology.