Retails Trends Influencing Customer Journeys and Experiences in 2019

Recently, Endava's Head of Marketing attended an inspirational meet-up with one of the world’s leading innovators in the retail industry: Frank Rehme, whose contribution to numerous multinational companies has set global standards through new solutions. Rehme shared some of the real trends that affect each of us, and there was one commonality across them all, which is making the customer journey more experience-driven and reducing "idle time" as much as possible.