Rewriting Pencil History

Newell Rubbermaid enters the pencil business with the Sharpie Liquid Pencil, which writes like a pen but erases like a pencil using a new liquid graphite formulation. "The Sharpie Liquid Pencil is a game changer in the back-to-school shopping aisle," says Sally Grimes, a vice president of Marketing at Newell Rubbermaid.