RightNow Enhances On Demand CRM Solution
RightNow Technologies introduces August '08, the latest version of the company's on demand, customer relationship management (CRM) solution. August '08 uses Web 2.0 to help consumer-centric organizations transform their static Web site support environments into branded, interactive online service experiences for customers.
According to customer Brad Wilcox, executive director of global customer service, Sony Online Entertainment, "The online gaming market by its very nature requires us to be much more highly engaged with our online customers than is needed for the typical offline game customer. RightNow enables us to cost-efficiently deliver the premium-quality customer experience that differentiates our brand."
According to customer Brad Wilcox, executive director of global customer service, Sony Online Entertainment, "The online gaming market by its very nature requires us to be much more highly engaged with our online customers than is needed for the typical offline game customer. RightNow enables us to cost-efficiently deliver the premium-quality customer experience that differentiates our brand."