Ripple Street Partners With Curalate on Content

Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York (formerly House Party Inc.), to make influencer content shoppable. With Curalate’s Social Commerce platform, brands can drive downstream conversions in addition to brand awareness from fan-generated content on Ripple Street’s network of 1.1 million influencers. The partnership provides brands with a measurable way to leverage their consumer-generated content while keeping consumers engaged. Combining Curalate’s platform and Ripple Street’s content increases shopper engagement and provides a gateway to new purchases. Initial clients are seeing a 70% engagement rate, 50% reduction in bounce rates and 45% increase in revenue per site visitor who engages with Curalate-powered content, according to the companies.