Roots Develops New Cross Channel Capabilities
Roots Canada Ltd. implements iCongo Inc.'s cross channel systems and a selection of e-commerce modules to enhance its current online store. Roots is expected to be able to offer its entire stock of inventory through stores and online channels regardless of the location of the customer. This will help increase sales conversions through universal product availability at roots.com and at all Roots stores across Canada and the United States.
"A large draw for us choosing iCongo is the platform's cross-channel capabilities, this will allow us to have a much more consumer centric approach when serving customers. Additionally, it will also allow us to turn inventory faster, achieve higher revenue both in our stores and online, gain better customer satisfaction, and increase brand loyalty," says Don Green, Roots co-founder. "Another draw was iCongo's preexisting integration with our point of sale technology that will allow us to automate many of our online catalog management processes that we're currently completing manually."
The iCongo platform will break down the silos between individual stores as well as the online channel. Orders and shipments will now be able to originate at any Roots location to better serve its customers. The system will also provide reporting required to properly attribute credit for the sale to the location of the purchasing customer. This will allow Roots to provide incentives to store employees to convert single channel customers to become multi-channel customers and reduce the concern of cannibalization between stores and online.
"A large draw for us choosing iCongo is the platform's cross-channel capabilities, this will allow us to have a much more consumer centric approach when serving customers. Additionally, it will also allow us to turn inventory faster, achieve higher revenue both in our stores and online, gain better customer satisfaction, and increase brand loyalty," says Don Green, Roots co-founder. "Another draw was iCongo's preexisting integration with our point of sale technology that will allow us to automate many of our online catalog management processes that we're currently completing manually."
The iCongo platform will break down the silos between individual stores as well as the online channel. Orders and shipments will now be able to originate at any Roots location to better serve its customers. The system will also provide reporting required to properly attribute credit for the sale to the location of the purchasing customer. This will allow Roots to provide incentives to store employees to convert single channel customers to become multi-channel customers and reduce the concern of cannibalization between stores and online.