Russ Berrie Focuses on Kids
Russ Berrie and Company Inc. announced it intends to change its corporate name to Kid Brands, Inc., subject to shareholder approval later this month. The new name reflects the Company's transformation and growth strategies focused on the infant and juvenile products industry globally.
Bruce G. Crain, chief executive officer and president, comms, "Our decision to pursue a new corporate identity as Kid Brands, Inc. is the culmination of our Company's transformation toward focusing purely on the attractive infant and juvenile products industry. The name reflects and communicates our current portfolio of infant and juvenile businesses and is also consistent with our additional growth strategies and intentions to enter complementary and adjacent categories over time. Further, we believe our new name reinforces our core strategy of industry leadership through design-led and innovative branded product offerings and sends a clear message about our ability to bring comprehensive solutions to our retailer partners and to consumers."
The Company plans to continue to market its branded products primarily under the brand names of its subsidiaries (Kids Line, LaJobi, Sassy and CoCaLo), and also continue to offer programs under select licenses such as Carter's, Disney, Graco and Serta.
Bruce G. Crain, chief executive officer and president, comms, "Our decision to pursue a new corporate identity as Kid Brands, Inc. is the culmination of our Company's transformation toward focusing purely on the attractive infant and juvenile products industry. The name reflects and communicates our current portfolio of infant and juvenile businesses and is also consistent with our additional growth strategies and intentions to enter complementary and adjacent categories over time. Further, we believe our new name reinforces our core strategy of industry leadership through design-led and innovative branded product offerings and sends a clear message about our ability to bring comprehensive solutions to our retailer partners and to consumers."
The Company plans to continue to market its branded products primarily under the brand names of its subsidiaries (Kids Line, LaJobi, Sassy and CoCaLo), and also continue to offer programs under select licenses such as Carter's, Disney, Graco and Serta.