Salsify Direct Connects with Instacart

Boston-based Salsify is providing brands with more control over how their products are represented on Instacart. With its Direct Connection to Instacart product, Salsify enables brands to enrich the existing product content on Instacart submitted by retailers to meet brand standards, as well as drive SEO and conversion. Using the connection, brands and retailers can automatically exchange product information in real time. Brands also are notified of changes in product content requirements by retailers.