SAP and Vivanda Serve Up FlavorPrint Technology
SAP SE invested in Vivanda, provider of a data-driven, context-sensitive personalization platform for the food and beverage industry.
The investment allows SAP and Vivanda to jointly enable food industry companies to utilize FlavorPrint technology for enhanced consumer engagement and targeted personalized food and beverage recommendations as well as advanced Big Data analytics.
The core of Vivanda’s business is an API-enabled, predictive food personalization services platform that allows its partners to personalize their web food content and gain valuable insights on their consumers’ eating habits and taste preferences. Built on proprietary access to culinary research, food and sensory science, and understanding food choice, FlavorPrint technology is a food and flavor genome mapping 16,000 aroma chemicals to 33 flavors and 17 textures along with dietary and nutrition attributes and a comprehensive and growing library of ingredients, products and recipes.
The investment allows SAP and Vivanda to jointly enable food industry companies to utilize FlavorPrint technology for enhanced consumer engagement and targeted personalized food and beverage recommendations as well as advanced Big Data analytics.
The core of Vivanda’s business is an API-enabled, predictive food personalization services platform that allows its partners to personalize their web food content and gain valuable insights on their consumers’ eating habits and taste preferences. Built on proprietary access to culinary research, food and sensory science, and understanding food choice, FlavorPrint technology is a food and flavor genome mapping 16,000 aroma chemicals to 33 flavors and 17 textures along with dietary and nutrition attributes and a comprehensive and growing library of ingredients, products and recipes.