Sara Lee and Clorox Partner in Latin America
Sara Lee and Clorox announce a partnership to launch in six Latin American countries new air freshener products under Clorox's Poett and Mistolin brands. Consumers in Argentina, Chile, Colombia, Peru, Uruguay and Venezuela will enjoy many of the most successful products available elsewhere in the world under Sara Lee's Ambi Pur brand.
"Partnering with The Clorox Company provides an exciting opportunity to expand our global reach in household products by entering the growing Latin American market," says Vincent Janssen, chief executive officer of Sara Lee's International Household & Body Care division. "It's a win-win for both companies, as it combines proven innovative products with great distribution and marketing expertise."
The commercial agreement encompasses Sara Lee electrical plug-ins, rim blocks and car air fresheners - a strategic fit with the instant air fresheners and laundry fragrances in Clorox's portfolio. The new products are expected to further strengthen the Poett and Mistolin brands, which already hold top-two positions in almost every Latin American country where they compete.
"Partnering with The Clorox Company provides an exciting opportunity to expand our global reach in household products by entering the growing Latin American market," says Vincent Janssen, chief executive officer of Sara Lee's International Household & Body Care division. "It's a win-win for both companies, as it combines proven innovative products with great distribution and marketing expertise."
The commercial agreement encompasses Sara Lee electrical plug-ins, rim blocks and car air fresheners - a strategic fit with the instant air fresheners and laundry fragrances in Clorox's portfolio. The new products are expected to further strengthen the Poett and Mistolin brands, which already hold top-two positions in almost every Latin American country where they compete.