Sara Lee Changes Labels on Bread Brand
Sara Lee Corporation agrees to clarify labels showing the amount of whole grain contained in its Soft & Smooth bread as part of an agreement with the food-labeling advocacy group, Center for Science in Public Interest. The advocacy group claimed that Sara Lee's label on the Soft & Smooth bread is misleading because the product is made mostly from refined white flour.
Sara Lee says labels will now reflect that the bread is made up of 30 percent whole grains, instead of reading "whole grain goodness." A spokeswoman for Sara Lee says the company is happy to make the changes and considered a more exact label for the Soft & Smooth bread before the advocacy group's criticism.
Sara Lee says labels will now reflect that the bread is made up of 30 percent whole grains, instead of reading "whole grain goodness." A spokeswoman for Sara Lee says the company is happy to make the changes and considered a more exact label for the Soft & Smooth bread before the advocacy group's criticism.