Sara Lee Launches New Nutritional Labeling System
Sara Lee North American Fresh Bakery launches new labels to help consumers make better food choices. The call-out graphics with key nutrition information, Nutritional Spotlight, will appear on all of its bread, bun and bagel products beginning in January with its Soft & Smooth bread line. This new labeling provides consumers with essential nutrition facts to make fast, informed decisions about the Sara Lee bread, bun and bagel products they purchase for their families.
"We know individuals want convenient, nutritious choices when shopping at their grocery stores," says Tim Zimmer, vice president, Sara Lee North American Fresh Bakery. "The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families."
The Nutritional Spotlight banner complements the Nutrition Facts Label currently required on all food products providing consumers a quick snapshot of important dietary nutrients. The new Nutritional Labeling is part of Sara Lee's continued effort to educate America on the health benefits of its fresh bakery products and alleviate confusion in the bread aisle.
"We know individuals want convenient, nutritious choices when shopping at their grocery stores," says Tim Zimmer, vice president, Sara Lee North American Fresh Bakery. "The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families."
The Nutritional Spotlight banner complements the Nutrition Facts Label currently required on all food products providing consumers a quick snapshot of important dietary nutrients. The new Nutritional Labeling is part of Sara Lee's continued effort to educate America on the health benefits of its fresh bakery products and alleviate confusion in the bread aisle.