Sara Lee to Source Record Volumes of Sustainable Coffee
Sara Lee announces that in 2009 it expanded its lead as the world's largest buyer of UTZ CERTIFIED coffee by exceeding target of 26,500 tons. For 2010, Sara Lee steps it up, and will source more coffee from sustainable sources, 40,000 tons, than in any previous year.
Sara Lee's 2010 target is 33 percent greater than its previous commitment (30,000 tons in 2009). It also represents a dramatic sixteen-fold increase from a target of 2,500 tons in 2004.
"At Sara Lee we're very proud of our role in making the mainstream coffee sector more sustainable," says Frank van Oers, CEO International Beverage and Bakery at Sara Lee. "Our long-term vision is to source all of our coffee sustainably, and every year we are moving the bar higher. Our 2010 commitment represents a significant step towards that goal."
Sara Lee has worked in partnership with UTZ CERTIFIED since 2004, buying UTZ CERTIFIED coffee and helping farmers achieve certification. Farmers with an UTZ certificate are trained and checked to ensure that they are growing coffee in a sustainable way.
Sara Lee's 2010 target is 33 percent greater than its previous commitment (30,000 tons in 2009). It also represents a dramatic sixteen-fold increase from a target of 2,500 tons in 2004.
"At Sara Lee we're very proud of our role in making the mainstream coffee sector more sustainable," says Frank van Oers, CEO International Beverage and Bakery at Sara Lee. "Our long-term vision is to source all of our coffee sustainably, and every year we are moving the bar higher. Our 2010 commitment represents a significant step towards that goal."
Sara Lee has worked in partnership with UTZ CERTIFIED since 2004, buying UTZ CERTIFIED coffee and helping farmers achieve certification. Farmers with an UTZ certificate are trained and checked to ensure that they are growing coffee in a sustainable way.