SC Johnson Launches Latest Glade PlugIn Product
SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio. SC Johnson entered into an exclusive licensing agreement with Color Kinetics in 2002, providing access to its patent portfolio for certain SC Johnson products that display LED-based, color-changing effects. The most recent fruition of their partnership, Glade PlugIns Scented Oil Light Show, is a home-fragrance device that combines fragrance with a light show to provide a multi-sensory experience. The product leverages intelligent LED lighting technology that is covered by Color Kinetics' intellectual property. Through the terms of the companies' agreement, Color Kinetics will receive royalties based on net sales of the units. "With its universally recognized brands and massive market reach, we're extremely pleased to call SC Johnson a licensee and to enable its unique use of LED technology for a broad, new consumer audience," says Bill Sims, president and CEO, Color Kinetics. "We believe this relationship reflects not only the value of our intellectual property, but also the increasingly prevalent use of LED sources across diverse markets -- from commercial lighting and entertain ment to dynamic household products."