Schwan's Continues with Predictive Trade Analytics

Schwan's Consumer Brands North America, Inc., a manufacturer and marketer of frozen foods, has renewed its subscription to Customer Trade Planning, a predictive trade analytics app on the DemandTec, Inc. network.

 

"Schwan's continues to invest in serving our retail customers, and the end consumer, in the most effective way possible," says Sean Reid, SVP Customer Sales at Schwan's Global Consumer Brands, Inc. "Partnering with DemandTec for predictive trade analytics aligns with this strategy and provides Schwan's with a competitive edge."

 

By leveraging DemandTec, Schwan's is expected to empower business planning teams to more effectively invest trade promotion funds through advanced pricing and promotion analytics. The predictive app will help to allow Schwan's to better understand consumer demand to achieve brand objectives and support a more strategic level of collaboration with retail trading partners.