Schwan's Deploys Trade Optimization Tool

Schwan's Consumer Brands North America Inc., a manufacturer and marketer of frozen foods products, deploys DemandTec Inc.'s Trade Planning & Optimization software service to better understand and predict consumer demand and to shape the company's pricing and trade promotion strategies.

 

"Defining the right trade promotions starts with gaining a better understanding of consumer demand and then working with our retail partners to leverage those insights to better develop trade promotion plans that help grow both the overall category and our brands," says Rod Fontenot, vice president of sales for Schwan's Consumer Brands. "As a company, we are committed to delivering capabilities to our business teams that enable them to derive insights and develop action plans to optimize our trade promotion investments."

 

DemandTec's Trade Planning & Optimization software service aims to help consumer products manufacturers gain a superior understanding of shopper behavior at the store shelf, predict the impact of changes in price and promotion tactics, and uncover deeper business insights that help influence and shape more effective merchandising strategies.